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Christian author of the day: Double your church attendance in 90 days!

By November 19, 2012Blog

From what I can tell, author Bob Hinds seems like a kind old man with a love for writing books. And he’s been keeping busy, too. Bob is an expert on a vast number of interesting (yet unrelated) topics. The proud native of the Ozark Mountains can not only teach you how to double the size of your church congregation (numerically speaking, that is), but he can also teach you how to date, how to train a stock dog (what’s a stock dog?), shortcuts to use on your computer, help you plan for college, and tell you everything you will ever want to know about life in the Ozarks.

He even has a secret cure-all for arthritis.

And that’s not all. For a complete listing of Bob’s books, check out his website.

I think I’d enjoy chatting with Bob. From afar, he seems quaint, funny, and full of old man wisdom.

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Matthew Paul Turner

Author Matthew Paul Turner

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  • Bob Chapman says:

    And possibly full of himself.
    How do you double church attendance in the Ozarks without sheep stealing?

    • Leanne says:

      I think that would almost be true in any area. If you are doubling your size by bringing in the unchurched, you will most likely be losing sheep you had because you are catering to someone else. If you are doubling your size with people like you already have, you probably are stealing sheep. Most church growth these days ends up being stealing sheep unfortunately.

  • Mercy says:

    A stock dog is a dog used to work livestock such as one trained to herd sheep.

  • Kevin says:

    I will say this, “He’s published 10 more books than I have.”

  • Jaybird says:

    So, Bob is an author’s jack-of-all-trades, and now he’s turned his old-timey “wit & wisdom” to the field of marketing? And the most dubious of all niches within the world of marketing at that, evangelical marketing. I’ll bet Bob doesn’t know much about marketing. He’s probably never done a SWOT analysis in his life. Why should anyone expect his advice to deliver the promised results? 90 days you say?
    From the get-go, I have a lot of problems with the application of marketing to churches. If I’m HP and I want to do some marketing, I at least know how good my product is and how it stacks up against the competition. So therefore, I know exactly how well I’m serving my customers, and with economies of scale, I could serve every single one of them better if I had more of them, which is where the marketing comes in. There’s a solid strategic rationale (competitive advantage) to be gained by driving your business through marketing.

    None of those things that apply to HP applies to churches. Yet it seems most people who attempt to apply marketing to churches just ignore this fact, which should be obvious to any rigorous practitioner of and professional discipline. There is no feedback to let a church leader know what percentage of his flock went to heaven vs. hell vs. nirvana vs. … so there’s no way he can be sure if he’s leading his flock to the promised land or off the edge of the proverbial cliff. If the latter turns out to be true, the sheep would be better served if you cut this shepherd’s flock in half instead of doubling it. Because there is no correlation between how well the parishioners are being served and how much money the pastor brings in, it is hard for me to escape the feeling that any pastor who applies modern marketing to his “business” is merely trying give himself a raise. Is there any thought to for the parishioners in such marketing schemes? Or is the only though a profit incentive? In fact, for a pastor to speak of his church as merely a “business” is for him to commit political suicide, because he’s just reduced himself to a moneygrubbing con artist. But in religious circles, words often speak louder than actions.

    I don’t have to read beyond Bob’s title, and already I have a distinct feeling that the working title of this book was “There’s One Born Again Every Minute (and How to Get Them to Pay You a Salary).” But I suppose this is what a good editor is for.

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